Issue 002: Outdoors

Last month, after a short hiatus, we relaunched The Main with a mission: to serve up stories that Montreal needs to read. We’re a digital magazine. We’re a curatorial platform. We’re a #LocalCollective. As part of our new mission, The Main will be driven by a specific editorial theme each month. Our first edition was all…

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How to Make it as a Jewelry Designer in Montreal

Julie Verfaillie has a problem. She can’t stop creating with her hands. Every time she comes up with a new jewelry design she’s already itching to create another one. “I suspect it has something to do with Attention Deficit Disorder,” she says, “but as a multidisciplinary artist I also recognize that my non-stop desire to…

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Where to Take Dance Classes in Montreal

Taking a dance class is good practice for being a more courageous human. It’s always daunting to walk into an unfamiliar studio for the first time and then to dance amateurishly among strangers. But the risk-to-reward ratio is clearly in your favour. Worst case: you look clumsy in the mirror. Beyond that, it’s basically all…

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Inside Moment Factory: The Montreal Studio That’s Changing the World

Moment Factory is a studio at the height of its powers. Based in Montreal, but with international branches spreading across the Northern Hemisphere, the award-winning multimedia and entertainment studio creates, well, moments: visceral, visual experiences that aim to reassess the way you interact, physically and mentally within a given environment. While this may seem like…

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Creating 18 Shades of Gay

Look up to the sky in Montreal’s gay village and you will see a rainbow. Six years ago, Claude Cormier and Yannick Roberge of the landscape art & design firm Claude Cormier + Associés Inc. brought a little magic to a stretch of St. Catherine street with over 150,000 pink balls cascading overhead. In celebration of Montreal’s…

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