It’s hard to really pinpoint what the initial vision of the Montreal-based streetwear brand was, but what is clear is that Setiz Taheri, Koku and Gildas Awuye needed each other to make it happen. Whether they met via faith, chance, or sheer luck, they were meant to meet for a purpose: Atelier New Regime. “I…
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Tamy Emma Pepin Takes the Proust Questionnaire
Tamy Emma Pepin is a woman of many titles. From host, to producer, to content creator, to media figure, and most recently founder of her very own creative studio Un Peu Plus Loin, Pepin is, above all, a woman of boundless, indefatigable ambition. Having won the adoration of a Quebecois audience early in her career,…
Read MoreThe Faces of Red Bull Music Academy’s Montreal Weekender
Montreal seems to have a particular grip on the Red Bull Music Academy. Known for their multifaceted, 5-week long residencies held in a different country each year, the Academy’s decision to host a long weekend on the island only a year after last year’s impressive 2016 edition came as a welcome surprise. Whether this was due…
Read MoreWhy Jeans Jeans Jeans Succeeds Where Others Fail
For the first-time customer, walking into Jeans Jeans Jeans in the Mile End can seem overwhelming. The 6,000-foot basement is a sea of clothes racks heaving with denim pants, jackets, shorts, skirts, and dresses. Denim clothes drape the walls from floor to ceiling. But customers soon realise they will not need to navigate the store’s…
Read MoreThe Faces of the Inaugural Mile Ex End Festival
Mired in controversy after being scheduled so close to this year’s installation of Pop Montreal, the Mile Ex End Festival proved to be a charming, earnest affair with seemingly no intention of stealing Pop’s thunder. Taking place at the Van Horne Viaduct, the family-friendly festival came armed with inflatable dinosaurs, glowing orbs, and over 100…
Read MoreThe Montreal Café Shining a Spotlight on Surf Culture
“I love it when people walk into the café and look through the window and say ‘what the hell is going on here?’” Mitch Martin, one of the owners of September Surf Café points to the rectangular window at the back of the bright, high-ceilinged space. On any given day you’ll find customers with foreheads…
Read MoreRuPaul’s Drag Race Superstars Take Montreal
During a year rife with political turmoil, global pride celebrations – and celebrations of diversity, in general – seem more important than ever. With that in mind, Fierté Montréal pulled out all the stops for this year’s pride celebrations, bringing in the biggest names from the award-winning competition show: RuPaul’s Drag Race. With the addition of…
Read MoreThis Montreal Running Club is Part of an International Movement
If you’re passing through the Plateau on a Tuesday evening, chances are that you’ll find the East Laurier Running Club taking the streets; their name emblazoned on the shirts of those keeping the pace. A weekly tradition since East Laurier’s inception, the Tuesday social run serves as the nucleus of a club that prides itself…
Read MoreHow to Make it as a Jewelry Designer in Montreal
Julie Verfaillie has a problem. She can’t stop creating with her hands. Every time she comes up with a new jewelry design she’s already itching to create another one. “I suspect it has something to do with Attention Deficit Disorder,” she says, “but as a multidisciplinary artist I also recognize that my non-stop desire to…
Read MoreThis Startup Titan is Giving Back to the Community in a Monumental Way
“This used to be my office,” says Dax Dasilva with a laugh. The founder of Never Apart points to the enclosed glass room in front of us, decorated to look like an abandoned travel agency: unflattering dim light, gray carpet covered in airline logos, Hawaiian lei hanging off an open glass case like a guest…
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