Why Jeans Jeans Jeans Succeeds Where Others Fail

For the first-time customer, walking into Jeans Jeans Jeans in the Mile End can seem overwhelming. The 6,000-foot basement is a sea of clothes racks heaving with denim pants, jackets, shorts, skirts, and dresses. Denim clothes drape the walls from floor to ceiling. But customers soon realise they will not need to navigate the store’s…

Read More
The Faces of the Inaugural Mile Ex End Festival

Mired in controversy after being scheduled so close to this year’s installation of Pop Montreal, the Mile Ex End Festival proved to be a charming, earnest affair with seemingly no intention of stealing Pop’s thunder. Taking place at the Van Horne Viaduct, the family-friendly festival came armed with inflatable dinosaurs, glowing orbs, and over 100…

Read More
RuPaul’s Drag Race Superstars Take Montreal

During a year rife with political turmoil, global pride celebrations – and celebrations of diversity, in general – seem more important than ever. With that in mind, Fierté Montréal pulled out all the stops for this year’s pride celebrations, bringing in the biggest names from the award-winning competition show: RuPaul’s Drag Race. With the addition of…

Read More
How to Make it as a Jewelry Designer in Montreal

Julie Verfaillie has a problem. She can’t stop creating with her hands. Every time she comes up with a new jewelry design she’s already itching to create another one. “I suspect it has something to do with Attention Deficit Disorder,” she says, “but as a multidisciplinary artist I also recognize that my non-stop desire to…

Read More
Creating 18 Shades of Gay

Look up to the sky in Montreal’s gay village and you will see a rainbow. Six years ago, Claude Cormier and Yannick Roberge of the landscape art & design firm Claude Cormier + Associés Inc. brought a little magic to a stretch of St. Catherine street with over 150,000 pink balls cascading overhead. In celebration of Montreal’s…

Read More