Why You Should Care About the Montreal Elections

You’ve seen the placards with smiling, well-coiffed people, beaming down from stop signs and hydro poles across the city — it’s municipal election season. On November 5, Montreal will elect a mayor and a host of other representatives who will effectively run the city for the next four years, and it’ll be either Denis Coderre…

Read More
The Reign of Atelier New Regime

It’s hard to really pinpoint what the initial vision of the Montreal-based streetwear brand was, but what is clear is that Setiz Taheri, Koku and Gildas Awuye needed each other to make it happen. Whether they met via faith, chance, or sheer luck, they were meant to meet for a purpose: Atelier New Regime. “I…

Read More
The Best Events (Oct. 6 – 12)

If you’re looking for places to go, people to see, and things to eat, look no further than The Main’s weekly curated list of top-notch events. See the full list below, spanning from October 6th to the 12th, and stay tuned for your weekly update every Friday. Friday, October 6 5:00 – 8:00 pm: MAPP 2017…

Read More
Why Jeans Jeans Jeans Succeeds Where Others Fail

For the first-time customer, walking into Jeans Jeans Jeans in the Mile End can seem overwhelming. The 6,000-foot basement is a sea of clothes racks heaving with denim pants, jackets, shorts, skirts, and dresses. Denim clothes drape the walls from floor to ceiling. But customers soon realise they will not need to navigate the store’s…

Read More