Why Jeans Jeans Jeans Succeeds Where Others Fail

For the first-time customer, walking into Jeans Jeans Jeans in the Mile End can seem overwhelming. The 6,000-foot basement is a sea of clothes racks heaving with denim pants, jackets, shorts, skirts, and dresses. Denim clothes drape the walls from floor to ceiling. But customers soon realise they will not need to navigate the store’s…

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