It’s hard to really pinpoint what the initial vision of the Montreal-based streetwear brand was, but what is clear is that Setiz Taheri, Koku and Gildas Awuye needed each other to make it happen. Whether they met via faith, chance, or sheer luck, they were meant to meet for a purpose: Atelier New Regime. “I…
Read MoreIssue 003: Textiles
This past summer, after a short hiatus, we relaunched The Main with a mission: to serve up stories that Montreal needs to read. As part of our new mission, The Main will be driven by a specific editorial theme each month. Our first edition was all about Illumination. This month’s edition is titled Textiles and will focus on outstanding…
Read MoreMontreal’s 2018 Ferrari Challenge Shot on Film
Grand Prix weekend is always met with mixed feelings here in Montreal. For us, it’s always a pleasure to see thousands of people enjoying our city as much as we do. They were out trying our greatest restaurants, walking our beautiful streets and falling in love with our city – all because of this race.…
Read MoreWhy You Should Care About the Montreal Elections
You’ve seen the placards with smiling, well-coiffed people, beaming down from stop signs and hydro poles across the city — it’s municipal election season. On November 5, Montreal will elect a mayor and a host of other representatives who will effectively run the city for the next four years, and it’ll be either Denis Coderre…
Read MoreThe Reign of Atelier New Regime
It’s hard to really pinpoint what the initial vision of the Montreal-based streetwear brand was, but what is clear is that Setiz Taheri, Koku and Gildas Awuye needed each other to make it happen. Whether they met via faith, chance, or sheer luck, they were meant to meet for a purpose: Atelier New Regime. “I…
Read MoreThe MAC and POP Montreal present 5 Leonard Cohen concerts
As part of the current Leonard Cohen – Une brèche en toute chose / A Crack in Everything exhibition at the Musée d’art contemporain de Montréal, the MAC will be holding a series of five concerts, focused on five iconic Leonard Cohen albums during the five-month-long exhibition. Taking place at the intimate Salle Gèsu, the concert…
Read MoreThe Best Events (Oct. 6 – 12)
If you’re looking for places to go, people to see, and things to eat, look no further than The Main’s weekly curated list of top-notch events. See the full list below, spanning from October 6th to the 12th, and stay tuned for your weekly update every Friday. Friday, October 6 5:00 – 8:00 pm: MAPP 2017…
Read MoreTamy Emma Pepin Takes the Proust Questionnaire
Tamy Emma Pepin is a woman of many titles. From host, to producer, to content creator, to media figure, and most recently founder of her very own creative studio Un Peu Plus Loin, Pepin is, above all, a woman of boundless, indefatigable ambition. Having won the adoration of a Quebecois audience early in her career,…
Read MoreThe Best Events (Sept. 29 – Oct. 5)
If you’re looking for places to go, people to see, and things to eat, look no further than The Main’s weekly curated list of top-notch events. See the full list below, spanning from Sept. 29th to Oct. 5th, and stay tuned for your weekly update every Friday. Friday, September 29 7:00 pm – 10:00 pm:…
Read MoreThe Faces of Red Bull Music Academy’s Montreal Weekender
Montreal seems to have a particular grip on the Red Bull Music Academy. Known for their multifaceted, 5-week long residencies held in a different country each year, the Academy’s decision to host a long weekend on the island only a year after last year’s impressive 2016 edition came as a welcome surprise. Whether this was due…
Read MoreThe Best Events (Sept 22 – 28)
If you’re looking for places to go, people to see, and things to eat, look no further than The Main’s weekly curated list of top-notch events. See the full list below, spanning from Sept. 22nd to Sept. 28th, and stay tuned for your weekly update every Friday. Friday, September 22 6:30 pm – 3:00 am: Red…
Read MoreMeet the Montrealers Taking Part in this Year’s Red Bull Bass Camp
Welcome to Red Bull Music Academy’s bass camp: an exclusive program that invites the best upcoming musicians from around the world to participate in intimate, closed-door lectures and workshops with musical luminaries. Taking place at the Phi Centre from Sept. 21-24, the 4-day bass camp coincides with the coming RBMA Weekender (which includes performances by…
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