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The Main

The Main

Stories for local explorers

The Main is an online magazine dedicated to producing and curating Montreal’s best stories. Each month, a different editorial theme drives the writing, photography, and artwork published.

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Justine Smith

One Montreal Family’s Quest to Bring Neon Back
Art & Design, History Posted by Justine Smith

In a converted, two-story factory workshop, the Atelier Neon Family logo hangs high above a work table. Classical music from a boombox radio fills the room as morning sunshine beams in. The strange glow of neon seems almost eerie in the day but doesn’t suffer for beauty or artistry. Company founder and family patriarch, Gérald…

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