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✦ Built By Field Office

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    The Main

    Montreal's Cultural Directory

    Help us improve! Share your thoughts on how we can make your experience better.

    Leave feedback

    For partnerships and collaborations:

    partnerships@themain.com

    Content

    • Articles
    • Food & Drink
    • Arts & Culture
    • History Lesson
    • Bulletin
    • Events

    Guides

    • All Guides
    • Best Restaurants
    • Best Cafés
    • Best Bars
    • Best Brunch
    • Best Bakeries

    Explore Montreal

    • Browse Directory
    • Restaurants
    • Bars
    • Cafés
    • Bookstores
    • Leaderboard
    • Editor's Picks
    • New Places

    About

    • About us
    • Subscribe
    • Shop
    • Advertise
    • Pitch us
    • RSS Feed

    Legal

    • Terms of service
    • Membership Terms
    • Privacy Policy
    Follow us
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    The Main Media Inc. 2026

    ✦ Built By Field Office

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      --°C|Sunday, June 21, 2026|
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      • Food & Drink
      • History Lessons
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      Popular Guides
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      • Best Cafés
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      Food & Drink

      The Life and Death (and Afterlife) of Lucie Lafleur

      How a fictional Lafleur employee became a Quebec social-media sensation before a fake death sparked backlash, confusion, and an unexpected second act for the actress behind the character.

      ByHugo Meunier @ URBANIA

      May 20, 2026 · 5 min read

      The Life and Death (and Afterlife) of Lucie Lafleur
      Photograph: Courtesy Lafleur

      The Main is reader-supported. Subscriptions are what keep us independent. Five dollars a month — the restaurants, the guides, the weekly bulletin, and what to do each weekend. Support us today.

      This story is adapted from an original article from May 5, 2026 in URBANIA, an online magazine based in Quebec focused on pop culture and society.

      "There's a lot of Lucie in me, and a lot of me in Lucie," says the woman sitting across from me at a Verdun café.

      Her name is Francine Poirier, and she's very much alive. You'd never know it from the black-and-white photos that appeared on social media recently—Francine clutching a jumbo Pepsi, pogo in hand, Lafleur cap on her head—announcing her passing.

      Not her death, exactly. The death of Lucie Lafleur, the character she'd played for four years and became nothing short of a TikTok sensation.

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      Follow on Google
      Food & Drink

      The Life and Death (and Afterlife) of Lucie Lafleur

      How a fictional Lafleur employee became a Quebec social-media sensation before a fake death sparked backlash, confusion, and an unexpected second act for the actress behind the character.

      ByHugo Meunier @ URBANIA

      May 20, 2026 · 5 min read

      The Life and Death (and Afterlife) of Lucie Lafleur
      Photograph: Courtesy Lafleur

      The Main is reader-supported. Subscriptions are what keep us independent. Five dollars a month — the restaurants, the guides, the weekly bulletin, and what to do each weekend. Support us today.

      This story is adapted from an original article from May 5, 2026 in URBANIA, an online magazine based in Quebec focused on pop culture and society.

      "There's a lot of Lucie in me, and a lot of me in Lucie," says the woman sitting across from me at a Verdun café.

      Her name is Francine Poirier, and she's very much alive. You'd never know it from the black-and-white photos that appeared on social media recently—Francine clutching a jumbo Pepsi, pogo in hand, Lafleur cap on her head—announcing her passing.

      Not her death, exactly. The death of Lucie Lafleur, the character she'd played for four years and became nothing short of a TikTok sensation.

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported.

      or

      Already a member? Sign in

      The Main

      Comments

      Welcome to The Main's comments section!

      Share your thoughts and join the conversation. Please be respectful and constructive.

      No comments yet. Be the first!

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