Issue 003: Textiles

This past summer, after a short hiatus, we relaunched The Main with a mission: to serve up stories that Montreal needs to read. As part of our new mission, The Main will be driven by a specific editorial theme each month. Our first edition was all about Illumination. This month’s edition is titled Textiles and will focus on outstanding…

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Why Jeans Jeans Jeans Succeed Where Others Fail

For the first-time customer, walking into Jeans Jeans Jeans in the Mile End can seem overwhelming. The 6,000-foot basement is a sea of clothes racks heaving with denim pants, jackets, shorts, skirts, and dresses. Denim clothes drape the walls from floor to ceiling. But customers soon realise they will not need to navigate the store’s…

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The Best Events (Sept. 8 – 12)

If you’re looking for places to go, people to see, and things to eat, look no further than The Main’s weekly curated list of top-notch events. See the full list below, spanning from Sept. 8th to Sept. 12th, and stay tuned for your weekly update every Friday. Friday, September 8 12:00 – 7:00 pm: Opening day…

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The Faces of the Inaugural Mile Ex End Festival

Mired in controversy after being scheduled so close to this year’s installation of Pop Montreal, the Mile Ex End Festival proved to be a charming, earnest affair with seemingly no intention of stealing Pop’s thunder. Taking place at the Van Horne Viaduct, the family-friendly festival came armed with inflatable dinosaurs, glowing orbs, and over 100…

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What Happened to Mount Royal’s Raccoon Population?

Tourists and pot-smoking Montrealers alike gather at sundown at the Belvédère Camillien-Houde viewpoint, which looks east out to the Olympic Stadium and beyond. Car owners unabashedly blare music from their cars, doors ajar, while fat raccoons gingerly maneuver their way into garbage cans (specifically designed to keep them out) and amuse tourists by posturing under…

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