SQDC stores will get a makeover, but don’t want to be too ‘cool’

The SQDC announced plans to renovate its stores to enhance customer experience while avoiding a 'too cool' image. The changes aim to provide a more welcoming environment and better reflect the cannabis culture. Officials seek to strike a balance between professionalism and accessibility, ensuring that the stores remain approachable for all customers. The rebranding intends to modernize the cannabis retail experience in Quebec.