Fiers d’ici | Se tourner vers l’Europe sans négliger les États-Unis

The article discusses the growing trend of Quebec companies expanding their business activities in Europe. The European market is considered appealing due to its size, regulatory alignment, and opportunities for Quebec products and expertise. However, the article emphasizes the importance of maintaining strong trade relations with the United States, despite the potential benefits of European diversification. Experts recommend a balanced approach to market expansion to mitigate risks and leverage opportunities in both regions.