@canada.gov.ca’s accidental archivist John Batt is reshaping Canadian culture

The article discusses John Batt, the person behind the popular Instagram account @CanadaGovCa that humorously promotes Canadian culture and history. His memes combine national pride with wit and satire, resonating with a wide audience and fostering a sense of fun national identity. Batt uses the platform to highlight Canada's uniqueness and engage with younger Canadians. Despite its unofficial nature, the account has become a cultural phenomenon, showcasing how humor can effectively disseminate historical and cultural information.