GOAL MTL 2024: What it's like at football & charity's biggest day of the year in Montreal

On July 28, the 14th edition of the Montreal sports charity Goal Initiatives Foundation's annual event GOAL MTL took off like a historic shot at the net.

An event where hundreds upon hundreds of locals, business owners, artists, and sports fans and pros get together the city explores the cultures of health, wellness, and inclusivity through play, it was a huge day for football and charity—we were there to capture the action, naturally.

It was an amazing party: 23 teams and 69 fundraisers gathered to support GOAL's campaign, with proceeds from on-site purchases helping fund refurbishing Verdun Elementary School’s football pitch and a 16-week lunchtime program on sports and nutrition with football veteran Patrice Bernier of CF Montréal at Saint-Henri’s James Lyng High School.