GOAL MTL 2024: What it's like at football & charity's biggest day of the year in Montreal

A gallery throwback to when Montreal's soccer and hospitality pros, local businesses, and more descended on Percival Molson Stadium.

The Main

The Main

August 14, 2024- Read time: 4 min
GOAL MTL 2024: What it's like at football & charity's biggest day of the year in MontrealPhotograph: Jonah Shantz / @jonahshantz

On July 28, the 14th edition of the Montreal sports charity Goal Initiatives Foundation's annual event GOAL MTL took off like a historic shot at the net.

An event where hundreds upon hundreds of locals, business owners, artists, and sports fans and pros get together the city explores the cultures of health, wellness, and inclusivity through play, it was a huge day for football and charity—we were there to capture the action, naturally.

It was an amazing party: 23 teams and 69 fundraisers gathered to support GOAL's campaign, with proceeds from on-site purchases helping fund refurbishing Verdun Elementary School’s football pitch and a 16-week lunchtime program on sports and nutrition with football veteran Patrice Bernier of CF Montréal at Saint-Henri’s James Lyng High School.

Member-only story

Unlock Montreal’s stories. Join The Main community.

Read this story free.

Enter your email to unlock your first article and get The Bulletin — our weekly roundup of food, art, and local culture.

  • 5 free articles per month
  • Save your favourite places & guides
  • Weekly newsletter The Bulletin
  • Stay connected to Montreal culture

Become an Insider.

Join a community that supports independent Montreal stories and celebrates the people shaping its culture.

Subscribe
  • Unlimited access to all stories
  • Exclusive features & local insights
  • Special offers and event invites
  • 10% off in our shop
  • Support local storytelling

Already a member? Sign in

Related articles

Éditions La Peuplade is publishing some of the world's most exciting French-language literature
Alexander Hackett

Éditions La Peuplade is publishing some of the world's most exciting French-language literature

For 20 years, the Montreal-based indie publisher has connected Quebec writers with international audiences and brought global voices to local readers.

Serving legends and locals, Chez Ménick is our unofficial sports hall of fame
Jeremy Cox

Serving legends and locals, Chez Ménick is our unofficial sports hall of fame

For 66 years, Dominique Perrazino's Plateau barbershop has been where hockey legends, Expos players, and neighbourhood regulars all gather to talk, connect, and get a trim.

The unlikely third spaces emerging from Montreal’s bouldering culture
AnnaClare Sung

The unlikely third spaces emerging from Montreal’s bouldering culture

How climbing gyms like Café Bloc have become neighborhood hangouts—complete with coffee, bars, and saunas—that offer a compelling alternative to traditional gym culture.

Nirvana's bringing new school energy to Chinatown with an old school tattoo shop
Elle Magni

Nirvana's bringing new school energy to Chinatown with an old school tattoo shop

Traditional styles and apprenticeships keep the faith to the craft, while monthly block parties bring hundreds to the neighbourhood.

Inside CKUT, Montreal's 38-year experiment in community radio
Madeline Lines

Inside CKUT, Montreal's 38-year experiment in community radio

90.3 FM has been the mic for the mic-less for nearly four decades, kept alive by 300 volunteers and the belief that a homemade sound can be a beautiful thing.

We started a petition to make Montreal's ugly Christmas tree an annual tradition
J.P. Karwacki

We started a petition to make Montreal's ugly Christmas tree an annual tradition

Last year, we wrote about how the city should make the Ugly Tree official. This year, we're actually trying to make it happen.